Agribusiness and Finance
David P. Anderson, Guest Editor
In 2002, Congress mandated country-of-origin labeling (COOL) for beef, lamb, pork, poultry, and fish. Arguments over COOL implementation continue today. Curiously, little definitive information was presented during the legislative debate on COOL costs and benefits or on consumer willingness to pay for labeled products. In this Choices issue, we piece together current economic research on costs, benefits, supply and demand shifts, willingness to pay, and future industry trends associated with COOL. Emphasis is placed on the beef industry.