Yan Heng (email@example.com), is Assistant Research Scientist, Food and Resource Economics Department, University of Florida, Gainesville, FL.
Lisa House (firstname.lastname@example.org), is Professor and Department Head, Food and Resource Economics Department, University of Florida, Gainesville, FL.
This study was funded by the Florida Department of Citrus Data sources.
Nielsen grocery scanner data and a monthly consumer survey conducted by UF’s Florida Agricultural Market Research Center (FAMRC)
The COVID-19 pandemic has changed consumer grocery shopping choices and patterns. As consumers have looked for products that might boost their immune system, OJ has been seen as a convenient option to achieve this. By exploring both Nielsen grocery scanner data and a monthly consumer survey from April 2020 to March 2021, we provide a visual description of the dynamic changes in OJ consumers within the year of the pandemic.