CHOICES

CHOICES

A publication of AAEA

A publication of AAEA

How has Covid-19 influenced the OJ market so far?

Yan Heng and Lisa House

Authors:

Yan Heng (yheng@ufl.edu), is Assistant Research Scientist, Food and Resource Economics Department, University of Florida, Gainesville, FL.

Lisa House (lahouse@ufl.edu), is Professor and Department Head, Food and Resource Economics Department, University of Florida, Gainesville, FL.

Acknowledgements:

This study was funded by the Florida Department of Citrus Data sources.

Data source:

Nielsen grocery scanner data and a monthly consumer survey conducted by UF’s Florida Agricultural Market Research Center (FAMRC)

Background

The COVID-19 pandemic has changed consumer grocery shopping choices and patterns. As consumers have looked for products that might boost their immune system, OJ has been seen as a convenient option to achieve this. By exploring both Nielsen grocery scanner data and a monthly consumer survey from April 2020 to March 2021, we provide a visual description of the dynamic changes in OJ consumers within the year of the pandemic.  

How has Covid-19 influenced the OJ market so far?