The world's appetite for fish is likely to double by 2050 compared to 2015 due to population growth, rising incomes, and increasing public awareness about fish as a critical protein source. A major challenge for global fisheries is to meet this increasing demand when fish supply is at risk of overfishing, climate change, and marine ecosystem destruction. The food industry is responding through innovative alternative solutions. Cell-cultured fish production is an emerging food technology that has the potential to overcome the limitations of capture fishery and aquaculture to sustainably expand global fish production. This data visualization illustrates consumers' awareness, preferences, and willingness to pay for cell-cultured fish, and explores a suitable label to identify fish grown using this technology. Analysis of data collected from a national survey of 2,010 U.S. adult consumers shows that 30% of consumers are willing to buy fish produced using cell-culture technology. Respondents' overall impression of safety, taste, and nutrition of cell-cultured fish is positive. However, nearly 70% of respondents expressed unfamiliarity with this production technology as their reason for not purchasing cell-cultured fish. A label that defines the technology as production that starts with fish cells is most preferred by consumers.