While the exact definition of craft beer is arguable, there is no doubt we are in the midst of a global renaissance, primarily driven by world-wide income growth and preferences toward quality and variety. This theme analyzes craft beer growth globally and efforts to establish and maintain a collective reputation.

The craft beer industry has transformed global beer markets, ending a century of consolidation that resulted in the domination of a few global multinationals and the homogenization of beer. This article emphasizes how both demand and supply factors have driven the emergence and growth of craft beer gobally.

Latin America’s dynamic brewing industry has interesting growth potential for investors and consumers. Regional income growth and the shrinking gap in per capita consumption as compared to the rest of the world are driving rapid expansion in craft beer production.

Collective reputation arises when consumers interpret the distinctive name of a group of producers as a signal of quality. This article considers whether the craft beer industry can or should tap into the benefits of collective reputation.